Born and raised in the celebrated vineyards, coveted micro-climates and renowned gourmet outposts of California's Sonoma Wine Country came, of all things, KRAVE. Founded in 2009, the idea was simple: to change the perception of jerky.
We transformed it from a not-all-that-yummy, corner-store snack food with little imagination to a readily available, flavor-forward, better-for-you snack, ditching the nitrites and grisly texture for bold, culinary-inspired flavors and tender, slow-cooked cuts.
The result? Jerky you could KRAVE — and also feel good about eating.
What we're made of
KRAVE snacks are made with elevated, yet simple ingredients like black cherries and chili peppers. Every bite of KRAVE is low in fat, a good source of protein and gluten-free.
KRAVE represents a protein renaissance. From the original KRAVE Meat Cuts, to the KRAVE Pork Rinds and KRAVE Plant-Based Jerky, each item is made using high-quality ingredients. Ranging from sweet and tangy to savory and spicy, the innovative KRAVE flavor profiles appeal to premium protein snack enthusiasts and aficionados, the discerning palates and even those who subscribe to keto and vegan diets.
100% Lean Cuts
Move. Eat. Live. Krave.
Why we krave better
How we fuel ourselves means everything to health-conscious foodies. And it means everything to us. That's why KRAVE snacks are made with gourmet cuts of meat that feature unexpected tenderness and daringly bold flavors. Because that's what we want. It's what we KRAVE. And that's how things are done where we come from.